| Digital cameras
are getting an image boost from an unlikely source: cell phone
cameras.
Interest in digital cameras is going up in
direct relation to the growth in sales of cell phones that also
take pictures, a new survey by technology market analyst IDC
shows.
The Mobile Imaging Survey, made public this
week, shows that well over a quarter of camera phone users were
inclined to buy a digital camera because their experience with
the camera phone made them less intimidated by digital
photography.
The findings refute earlier speculation among
market and industry analysts that camera phones eventually would
replace digital cameras. Since the first camera phone appeared
in late 2000, the image quality has improved, approaching that
of some digital cameras.
Camera phone users like to snap pictures
anywhere, anytime and send them immediately by e-mail.
Still, users prefer a digital camera for
"keepsake" pictures, such as family portraits and vacation
snapshots, IDC discovered.
Those keepsake images also are the pictures
that camera phone users are most likely to save and print at
home, the survey found. Consequently, fewer camera phone images
are being printed, dropping to an average of one every three
months now from one a month last year.
IDC's research appears to match, in part,
studies cited earlier this year by Eastman Kodak Co. on camera
phone habits. The company discovered that more than 70 percent
of camera phone users rarely move images into a computer for
archiving or printing later.
Camera phones outsell digital cameras about
four to one, but they aren't the source of most digital images.
About 7.5 billion images will be taken with camera phones this
year, compared with an estimated 40 billion from digital
cameras, IDC said.
The survey analyzed responses from 150 people
nationwide, mostly 25- to 44-year-olds; it was weighted to
reflect the nation as a whole.
Reporter David Sheets
E-mail: dsheets@post-dispatch.com
Phone: 314-340-8389
Online:
www.stltoday.com/techtalk
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